COACH has just launched its Spring Summer 2015 Collection in New York Fashion Week on 4th September. SS2015 Collection is the second collection of Creative Director Stuart Vevers since joined COACH.
COACH Spring Summer Collection 2015 is a journey across America that combines the sub-cultures of music, skate and surf. Referencing the authentic workwear silhouettes of the mid-west. Exploring the tension between utility and luxury, between street wear and luxury–a melting pot inspired by the spirit of New York. Celebrating individuality and creating unexpected juxtapositions.
An American dreamer. An optimistic, smart outsider who dresses with a cool, effortless ease and a sense of spontaneous freedom. A graphic, colorful and vibrant take on boyish femininity. A sense of nostalgia and tradition re-mixed. Elevating while simultaneously subverting the authentic and familiar. A sense of everydayness, twisted.
Featuring original drawings by Californian artist and animator Gary Baseman, introducing a series of darkly playful ‘creatures’, each developed with a story of the Coach girl in mind.
Celebrating a beautiful ‘oddness’ that’s born of American style and the attitude of New York City. A VISION OF AMERICA THAT’S QUINTESSENTIALLY COACH.