IWC Schaffhausen is proud to present its new Portofino Midsize collection which now makes the Portofino line attractive to watch lovers who prefer a slightly smaller timepiece. With the Portofino Midsize Automatic Moon Phase and the Portofino Midsize Automatic Day & Night, two radiant 37-millimetre beauties available in seven different versions designed to reflect the timeless elegance of the Italian coastal resort join the Swiss company’s watch family. Ten different Portofino Midsize Automatic models with 37-millimetre cases are being launched, available with or without a diamond-set bezel. Three Portofino Automatic versions featuring 40-millimetre cases set with precious stones round off the dazzling display.
To mark the launch of the Portofino Midsize collection, celebrated photographer Peter Lindbergh created an impressive series of exclusive pictures, featuring well-known celebrities Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz as well as the models Adriana Lima and Karolina Kurkova in the picturesque Italian harbour town of Portofino. It is the second time Lindbergh has created a shoot for IWC Schaffhausen to promote the Portofino, and he has once more managed to brilliantly convey in his work the spirit of timeless elegance that the town embodies. The exclusive collection of photographs will travel the world as an exhibition entitled “Timeless Portofino”. Stops are the IWC Portofino Midsize Launch Events scheduled for the Zurich Film Festival, the Watches & Wonders watch fair in Hong Kong, the London Film Festival, the Art Basel in Miami and an exclusive occasion in Dubai.