Links of London unveil their AW14 campaign which features both model and still life images to beautifully showcase new watch and jewellery collections.
The campaign, shot by photographer Adam Whitehead, launches a new look from Links of London with paired back styling ensuring the key focus is on new collections.
The aspirational model imagery features subtle lifestyle backgrounds with a nod towards Links of London’s strong British heritage and depicts a beautiful product selection wearable for both casual and formal occasions.
The campaign features the new additions to the classic Hope collection including the white topaz earrings and Hope silver necklaces. The elegant new collection, Diamond Essentials, can be seen on the model proving diamonds are no longer just for occasional wear. The iconic Sweetie range can be seen in 18ct Gold featuring Diamond charms in an opulent occasion wear shot.
The men’s collection is modelled effortlessly and features new watch ranges Brompton and Regent alongside the men’s leather Venture bracelet and cufflinks. The shot is a casual yet refined image depicting a men’s range suitable for both formal and casual occasions.
The still life shots emphasise the celebration of gifting by featuring the Links of London iconic gift packaging. Links of London is synonymous as the go to British brand for marking special occasions and precious milestones, which is captured in the luxury images.
The celebrated new watch collections are seen within the model and still life images. The Brompton, eluding a retro feel with beautiful artistic touches, the Richmond collection offering a timeless and elegant finish, the Greenwich celebrating fine detailing and the Swiss Made Regent collection, the crown jewel in the offering, can be seen throughout the campaign.
Key jewellery collections including Hope, Mini Friendships and Stardust provide the sparkling finishing touches to the beautifully composed elegant product images.