Renowned German small home appliances manufacturer Braun is making its triumphant return to the Hong Kong market with a brand new series of home steam irons, the TexStyle 7, alongside with its irons, hand blenders, blenders, juicers and coffee machines. Representing Braun’s new brand image, local screen veteran Patrick Tse has been appointed the brand ambassador and attended the product launch. Set under the theme “Changing your perception of perfection", the event introduced TexStyle 7’s unique design concept that aspires to redefine customers’ perception of perfection.
With a long career spanning decades, Mr. Tse is a remarkably accomplished entertainer that still enjoys a huge fan-base today much like the story of Braun. A perfectionist both at work and at home, he holds a rigorous attitude towards life and believes in maintaining a quality lifestyle. “I have built quite a nice wardrobe over the years," he said. “And it only makes sense that those wonderful garments are treated by the best iron to bring out their most flawless shape and structure."
The much anticipated TexStyle 7 irons feature the scratch-resistant SAPHIR soleplate, made of six layers of sturdy materials and four times harder than stainless-steel soleplate. Another highlight of the series is the two additional textile protectors, with the soft textile protector preventing shiny marks on delicate fabrics, keeping safe your high-end and bespoke garments while giving them the desired shape. Boasting such brilliantly thoughtful and handy functions, the TexStyle 7 series is a must-have small appliance for your home.
At today’s product launch, Mr. Tse expressed his appreciation for the TexStyle 7 series. “With an average iron, it’s easy for zippers and buttons to scratch the soleplate, which could cause damage to the clothes," he said. “The TexStyle 7 models, on the other hand, feature the SAPHIR scratch-proof soleplate that is four times harder than stainless steel and creates the perfectly smooth glides. My other concern with ironing is how to remove all the wrinkles on my suite without glaring shine marks and hurting delicate fabrics, and that’s where I find the two textile protectors of TexStyle 7 irons extremely helpful. All in all, even with the 1,000-plus price tag, the TexStyle 7 is a total bargain for me.” As the brand
ambassador, Mr. Tse has also appeared in a commercial for Braun Small Home Appliances, a visual illustration of Braun’s endless pursuit for excellence.
Albert Yeung, Managing Director (Hong Kong) of De’Longhi Kenwood A.P.A Ltd, said: “For nearly a century, Braun has been a long-standing industry leader. To celebrate its return to the Hong Kong market, we invited Mr. Patrick Tse to take on the role of our new brand ambassador. Every Braun’s product is made in Europe and is put through no less than a hundred tests before sending out for manufacture. In addition, we offer a two-year world-wide warranty for all our products, giving our valued consumers the best after-sale services."