Ermenegildo Zegna’s Movie – A Rose Reborn







As Shanghai Fashion Week comes to an end, the movie A Rose Reborn, a creative collaboration between Ermenegildo Zegna Group and director Park Chan-wook, has been premiered at the Shanghai Exhibition Center. On the occasion of the film’s screening, Stefano Pilati and Paolo Zegna, Chairman of the Ermenegildo Zegna Group, hosted stars Daniel Wu, Park Chan-wook, Stephen Fung, Joseph Chang, Joe Chen, Li Chen, Guo Jingfei, Du Juan, and Ho-Pin Tung. More than one hundred media reporters, celebrities, socialites and special guests gathered in Shanghai to witness this unique and extraordinary moment.

After a warm welcome by Paolo Zegna, director Park Chan-wook, leading actor Daniel Wu and Stefano Pilati came together on stage to share a few words on this innovative project, from inspiration and production, to styling and performance, leading a cross-industry conversation between fashion and movie and thoroughly elaborating Ermenegildo Zegna’s “New Leadership Generation" concept. The unveiling of the final chapter of A Rose Reborn, gave the audience the much anticipated end to the characters’ mysterious journey.

A glamorous after party was held at the Shanghai Exhibition Center with a live DJ performance and an array of international stars and exclusive guests to celebrate the end of the Shanghai Fashion Week.


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