LANDMARK, the epitome of top-tier luxury shopping, high fashion, prestigious lifestyle and fine international dining, awakens Christmas spirits and memories of a ‘mini-Paris’ today, with the launch of its Parisian chic Christmas installations and festive shopping campaign.
In a special creative collaboration with celebrated French designer, author, style icon and famed Karl Lagerfeld supermodel muse, Ines de la Fressange, LANDMARK has been transformed into magical Paris-themed traditional Christmas scenes dotted throughout LANDMARK’s 4 iconic buildings including, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S.
Ines has drawn on her childhood memories of Christmas to create a truly unique series of charming installations that reflect what it is like to celebrate Christmas in Paris and bring French sophistication to the festive shopping season at LANDMARK.
A total of 282 miniature activities illuminated by 1,000 light combinations will ‘spring to life’ during the light show in special interludes. A series of charming city-scenes feature Santa coming out from the centrepiece clock tower, lovers kissing in a Parisian café, festive-fun families skimming over a Christmas ice-rink installation, a fanciful French fashion show and charming illuminated lighting displays.
The installation took an international construction team of 150 specialists to complete. A total of 160 Ines-inspired ‘figurines’ with 3,000 structural pieces enrich and add character to the Parisian Christmas cityscapes. Mini memorable festive moments include girls enjoying Christmas shopping; father and son decorating the Christmas tree; mother and daughter sending a postcard to Santa; a gentleman proposing to his girlfriend along the river side. 2 mini “Ines" are posed within the scenes, with her beloved dog at the park and spotted in front of the fashion show. A Paris city-scene with clock tower, hot air balloons, and métro scene are located in LANDMARK ATRIUM, together with a delightful Candy House at LANDMARK ALEXANDRA and a Citroën car full of gift at LANDMARK CHATER.
Children are encouraged to post their Christmas wishes to Père Noël (Santa Claus), on special Ines-inspired postcards, into Parisian-style post boxes located across LANDMARK’s 4 iconic buildings, on the G/F of LANDMARK ATRIUM; and 1/F of LANDMARK CHATER, LANDMARK ALEXANDRA and LANDMARK PRINCE’S. For every card posted, LANDMARK will make a HK$20 donation to Make-A-Wish kids.
LANDMARK is also supporting Make-A-Wish this Christmas by inviting visitors to donate HK$30 to HK$50 with complimentary French candies or donate HK$100 for a LANDMARK’s Limited Edition Parisian Tote Bag designed by Ines de la Fressange, with all proceeds going to the charity.
Have a Parisian Christmas with the perfect winter wardrobe, festive home and gift ideas for her, for him and for kids. Shop for Christmas at LANDMARK! From 24th November to 26th December, 2014, shoppers spending HK$5,000 or above can enter into a lucky draw to win a HK$500 gift certificate*. Upon purchase of HK$50,000 or above, shoppers will be entitled to gift certificates valued between HK$500 and HK$13,000 and the top spender will receive a HK$200,000 gift certificate.