MCM Triumphs as Outstanding International Fashion Brand at Asian Couture Federation Award

Emily Hwang (Vice-president of Asia Couture Federation) & International star Rain

Paolo Fontanelli, MCM International CEO (1)


German luxury brand MCM is proud to announce the winning of two Asian Couture Federation (ACF) Award titles. The Asian Couture Federation Awards Gala, which took place in Singapore on November 25th 2014 at the Marina Bay Sands, is the most prestigious fashion awards that take place in Asia with international recognition. The ACF’s core mission is to inspire, support and promote highest levels of Asia-based fashion design artistry to the Asian and global markets and recognizes the world’s leading individuals for their exceptional commitment to fashion.

Celebrating the creativity and craftsmanship of the most elite international couturiers and the achievements of the world’s foremost fashion industry leaders and influencers, ACF paid tribute to Ms. Kim Sung-Joo, Chief Visionary Officer of Sung-Joo Group and Chairperson of MCM Holdings AG, with the Outstanding Contribution to the International Fashion Industry Award. The second award Outstanding International Fashion Brand was granted to MCM brand itself, proving once again the brand’s prevailing power in Asia.

“I would like to congratulate the Asia Couture Federation for holding the first fashion awards this year, which I believe is another great milestone in Asian fashion history. I am greatly honored to be nominated and receive this award." said Ms. Sung-Joo Kim.

Commenting on the evening, Asian Couture Federation Founding President Dr. Frank Cintamani stated, “The Asian Couture Federation is delighted to host the Awards Gala as a meaningful way of celebrating our first anniversary. More importantly, it reflects the great strides we have made in building our networks and relationships as well as influence on the world stage. The evening pays homage to this, with the presence of so many designers, key fashion influencers, and media personalities.”

MCM not only received those extraordinary awards but was thrilled to show their vivid, daring, and dynamic new Spring/Summer 2015 collection “Game On! Diamond Land!" to over five hundred key guests, VIPs and fashion luminaries attending. This glamorous evening with runway presentation, Award ceremony and couture exhibition was organized by FIDé Fashion Weeks, Asia’s most innovative fashion week and event organizers.


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