Prada Menswear SS 2015 Advertising Campaign

Prada SS15 Menswear Adv Campaign image_01

Prada SS15 Menswear Adv Campaign image_02

Prada SS15 Menswear Adv Campaign image_03

Prada SS15 Menswear Adv Campaign image_04

 

There are forces in feelings, and feelings in things. Attesting to this tangible truth are a series of graphic action portraits for Prada’s Spring/Summer 2015 Menswear campaign.

Four of today’s leading men lend their screen presence to an act of photographic forensics: Ansel Elgort (The Fault in Our Stars; Men, Women and Children; Divergent; and the upcoming Insurgent), Ethan Hawke (The ‘Before’ Trilogy; Boyhood; Predestination; Regression), Jack O’Connell (Unbroken; Starred Up; ‘71) and Miles Teller (The Spectacular Now; Whiplash; The Fantastic Four).

Photographer Craig McDean shoots the cinematic cast between London and New York. But the sense of place in is more psychological than geographical. Close-ups of hands, faces and agitated outlines conjure a sense of the unknown.

Objects – knife, orange, dice, prism, compass, pen, lens, pendulum – are picked up, moved, balanced. Pensively scrutinized. Familiar things become less than familiar the more they’re looked at. As if the magical forces that make the world seem so normal have, for an indeterminately short time, revealed their strangeness.

Stitching is the leitmotiv of the collection. A graphic effect — large, small, in contrasting colours — revolutionizing and mixing classic codes while creating new ones. Modern proportions and silhouettes invoke the 1970s. Not as pastiche but pure peculiarity.

The images’ muted colour switches to bold black and white, then back again, mirroring the four actors’ fragmented mental focus. Silence, a space for secrets. In these photographs each of their personalities effortlessly perform new secrets.

廣告

發表迴響

在下方填入你的資料或按右方圖示以社群網站登入:

WordPress.com 標誌

您的留言將使用 WordPress.com 帳號。 登出 /  變更 )

Google photo

您的留言將使用 Google 帳號。 登出 /  變更 )

Twitter picture

您的留言將使用 Twitter 帳號。 登出 /  變更 )

Facebook照片

您的留言將使用 Facebook 帳號。 登出 /  變更 )

連結到 %s