Jimmy Choo has unveiled their latest advertising campaigns for Spring Summer 2015. The Men’s campaign stars British actor, Kit Harington for the second season with the women’s campaign featuring American model, Ondria Hardin, both campaigns were shot by Steven Klein.
The campaigns complement each other with a shared creative vision; the two stars are in synergy, seemingly connected in the same plot but in separate scenes. A futuristic and industrial backdrop creates modernist lines of graphic symmetry and a sense of moody anticipation. A sports car shot at an angle that puts the onlooker in the driver’s seat imbues the scene with an air of steely strength creating a charged atmosphere. Styling is sleek and polished with modern tailoring creating strong silhouettes with a monochrome palette that allows the accessories to take centre stage. Kit wears the silver metallic Belgravia sneaker lit to appear like liquid steel while Ondria wears shoes and bags from the SS15 collection in graphic racing flag black and white monochrome.