Dark under eye circles are a cosmetic concern for over 139 Million women globally. In the United States, 54% of women experience dark circles. In Asia, dark circles are the #2 concern behind wrinkles.
Kiehl’s chemists proudly offer a new, 3-action solution to address dark circles that: Instantly brightens and perfects + Reduces discoloration + Protects against future darkening.
Kiehl’s Clearly Corrective Dark Circle Perfector with SPF 30, a light-weight eye cream with lasting buildable coverage and a high SPF.
Dark circles are commonly attributed to thin skin and pooling of blood under the skin surface. A tough area to address and one that contributes to “an aged, tired-looking eye-area”, many eye creams simply rely on caffeine for puffiness and skin boosting ingredients that claim to make skin less transparent.
Determined to offer innovative benefits to address dark circles, Kiehl’s chemists identified another cause of dark circles, age-related periorbital hyperpigmentation (under eye discoloration).
“Over time the eye area not only experiences signs of aging like wrinkles but dark circles can also increase with age” offers Dr. Geoff Genesky, Kiehl’s Head of Reseach & Innovation. “Eye area discoloration is caused by multiple factors, the commonly addressed causes — poor circulation and puffiness – and lesser known, yet equally impactful, age-related factors such as UV damage and melanin production.”
“In our research, we found that hyperpigmentation was contributing to dark circles, especially in subjects with aging skin,” shares Roberta Weiss, Head of Kiehl’s Product Innovation team. “This insight was a win in our battle against dark circles. At Kiehl’s, we had mastered the use of Activated C within our Clearly Corrective range to swiftly address discoloration. When applied to an eye product, we were confident that we could offer a solution for this top concern.”