Elemis’ new White Brightening system is a truly innovative solution for the growing global demand for brighter and more even skin tone. Dark spots, age spots and excess pigmentation can cause skin to look dull, uneven and aged, and are formed through a combination of UV exposure, hormonal influxes and lifestyle choices. Skin brightening treatments have traditionally been a daily routine in Asia, but with today’s hectic lifestyles consumers of all ethnicities are looking to address pigmentation, skin irregularities and the visible dullness of modern skin.
The new three stage programme includes a cleanser and lotion which both contain a White Brightening Complex that harnesses potent melanin inhibitors and white brightening actives, designed to synergistically combat age spots, dark spots, uneven skin tone and irregular pigmentation. Used together with Advanced Brightening Even Tone Serum, the system helps to restore skin clarity and luminosity and reduce the appearance of pigmentation and oily shine. Skin is more luminous and visibly brighter. This advanced system has been extensively tested on both Caucasian and Asian skin for optimum white brightening results all year round.