shu uemura – Find Your True Glow with NEW glow creator + the lightbulb series


glow campaign_product visual


shu uemura’s definition of beautiful skin is skin that glows as if from the inside, with a healthy complexion, silky smoothness, and pure translucency — like the soft, fresh petals of flower. shu uemura believes that these qualities are essential to creating beautiful make-up, therefore constantly pursued ideal skin – a second skin that enhanced the natural luminosity of bare skin, for a beautiful inner glow.

the lightbulb series went beyond the technical boundaries and became an icon of shu uemura since its first launch in 2013 for its ability to create a beautiful “glowing skin canvas”, bringing together the paradoxical elements of glow and coverage to suit modern women’s needs.

Found balance between coverage and natural glow. Combining multi glow oil complex, buildable oil complex and hydration formula, 14 shades of the lightbulb fluid foundation paired with the revolutionary lightbulb sponge easily creates a natural porcelain smooth, long lasting, moisture and comfort, glowing base makeup with high coverage.

A revolutionary hand-finished sponge specially blended top quality material to provide soft comfort on skin. The density of the lightbulb sponge is higher than usual, allowing for easy application, control and glow to create even and glowing finish.

stage performer glow creator is a base and top glow enhancing cream designed to recreate skin’s ideal state with glowing radiance as if from within through dual glow and dual usage in a single product. dual glow action allows for a transparent glow and a moisturized glow with newly introduced clear pearls and 24-hour moisturizing. used as a base, your favorite foundation or BB cream fits better and lasts better, with a natural glow. applied as a top coat after foundation, glow creator enhances the healthy glow of skin, adding a final touch of fresh radiance to customize glow as you wish.

with just one stroke before or/and after foundation, glow creator gives skin a healthy looking more luminous and smoothed appearance—ideal for on-the-go usage for busy models or working women.



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