Boggi Milano widens its retail network in Asia. Galaxy Macau, located in its namesake ‐ Macau, will welcome the new 250m2 flagship store which opens at the end of May 2015.
The Galaxy Macau Resort is the largest gambling venue in the world and is currently enjoying significant and consistent growth. Macau itself is experiencing a period of strong economic and social development, similar to Las Vegas during the Sixties.
Popular with a huge number of tourists, both Chinese and other nationalities, the Galaxy Resort is considered one of the most spectacular venues due to the variety of entertainment and leisure amenities. With over 2,200 rooms, 50 food outlets, 52,000m2 of gardens and a new Promenade which will hold more than 200 stores, it is a prestigious showcase for Boggi Milano to position itself alongside other luxury brands and offer a deluxe shopping experience.
The flagship store will have the typical Boggi Milano retail format: wood furnishings and textured, toning wall panels, with the accent on visual impact to emphasise both the products and distinctive Italian style.
This choice location is important for strengthening brand awareness and to further consolidate its presence in the Asian region. The expansion of the Italian label into this market does not stop at Macau, but will continue with evaluating the opening of further retail outlets in Singapore, where the Company has had a presence since 2014.