Prada New Store in Causeway Bay Hong Kong

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Prada opens its ninth store in Hong Kong, inside the prestigious “Plaza 2000” in the Causeway Bay district.

The space, designed by architect Roberto Baciocchi, covers a total area of 1,320 square metres. The women’s and men’s ready-to-wear, leather goods, accessories and footwear collections are presented on three floors.

The external façade, of remarkable visual impact, pays tribute to artist Carlo Cruz-Diez.

The large entrance, light boxes and windows are inserted into the lower part of the façade, which is clad in black marble and crowned by an imposing bronze and steel-coloured aluminium structure backlit to create a unique kinetic effect both day and night. Overall, the façade stands 15 metres tall and stretches 45 metres in length on both sides of the building, which is located on the corner of Russel Street and Canal Road East.

The entrance on the ground floor opens up on an area dedicated to the women’s leather goods, accessories and travel collections. The space is characterised by the signature black-and-white marble chequered flooring and green fabric-clad walls with alcoves exalting the product display. Ultra-slim polished steel cases and display counters with drawers covered in coloured saffiano leather complete the furnishing.

An imposing black elevator leads to the upper floors.

The second floor houses the women’s ready-to-wear and footwear collections. The area is defined by beige carpeting and green fabric-clad walls with polished steel-framed display niches. Transparent perspex display cases, crystal and steel tables and green velvet sofas enrich the space.

An elliptical black Marquinia marble staircase leads to the upper floor, where the men’s ready-to-wear, leather goods, accessories and footwear collections are displayed. The space wields masculine materials and finishes: ebony floorboards and walls, and palladium display counters. Ostrich leather sofas and lush pony skin carpeting in the area dedicated to footwear complete the setting and lend an elegant atmosphere to the entire floor.

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