H&M Summer 2015 Campaign with Supermodels and Exclusive Soundtrack

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With a cast of supermodels, H&M’s new summer 2015 campaign will be the soundtrack to the season, thanks to an exclusive track by Axwell /\ Ingrosso.

The commercial will debut online at hm.com on April 30, before appearing on TV and in cinemas worldwide.

Modern Bohemia sets the mood at H&M this summer, with kaleidoscopic paisley sundresses and tie-side bikinis, as well as tropical leaf prints on long flowing skirts and bikini tops.

Monochromatic dressing makes an impact, whether it’s white lace-front tunics, vest tops and frilled skirts, or black knot-fronted gowns and long-sleeved dresses that are perfectly accessorised with decorative silver necklaces.

Bikinis are the essential of the season, especially a frilled one-shoulder bandeau with frilled bottoms, or bikinis that are held at the front and side by decorative metallic rings.

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