With a cast of supermodels, H&M’s new summer 2015 campaign will be the soundtrack to the season, thanks to an exclusive track by Axwell /\ Ingrosso.
The commercial will debut online at hm.com on April 30, before appearing on TV and in cinemas worldwide.
Modern Bohemia sets the mood at H&M this summer, with kaleidoscopic paisley sundresses and tie-side bikinis, as well as tropical leaf prints on long flowing skirts and bikini tops.
Monochromatic dressing makes an impact, whether it’s white lace-front tunics, vest tops and frilled skirts, or black knot-fronted gowns and long-sleeved dresses that are perfectly accessorised with decorative silver necklaces.
Bikinis are the essential of the season, especially a frilled one-shoulder bandeau with frilled bottoms, or bikinis that are held at the front and side by decorative metallic rings.