To celebrate renowned Parisian luxury brand Roger Vivier’s successful expansion into Asia, the brand today unveiled the world’s first Roger Vivier Pop-up Store at Lee Gardens, Causeway Bay. A global exclusive set of limited edition Miss Viv’ handbags and Ballerine U-Look shoes will be available at the Pop-up Store to mark the launch of the young, vibrant and energetic 2015 Spring-Summer season.
To celebrate such a momentous occasion, Roger Vivier on April 1 held an opening reception that was attended by some of Hong Kong’s most fashionable celebrities, including Kathy Chow, Gaile Lai, Hilary Tsui, Nicola Cheung Young, Jennifer Tse, Cara Chan, Victoria Tang, Cara G, Chelsea Chau (Daughter of Kevin Chau), Alison Chan (goddaughter of Daisy Ho), Catherine Wong, Helen Ma, Rosemary, Fei-Ping Chang, Jonathan Cheung (member of the ITC Properties Group), Jaime Ho Ku. Together, they celebrated the opening of the world’s first Roger Vivier Pop-up Store.
Inspired by the bold, yet playful style of Pop Art, Roger Vivier have its first pop-up store themed as Miss Viv’ Pop, emphasizing the innovative side of the brand. With “Miss Viv’ Pop” posters adorning the walls by the store’s antique furniture, it makes for a juxtaposition that is as stylish as it is artistic. A glowing neon Miss Viv’ installation serves as the centerpiece near which the two limited edition products are displayed, making for a creative visual that requires a double take.