Links of London BaselWorld 2015 Collection

Links of London stand











Links of London, the leading accessible luxury British watch and jewellery brand, continues to develop its offer of statement watches and distinctive jewellery for men & women alongside its giftware offering, winning more fans around the world. Baselworld 2015 marks, in particular, further development for Links of London watches with the launch of two new Swiss made collections for women, namely Windermere and Kindred Soul, as well as the significant addition of Swiss made men’s watches to complement the existing Driver and Brompton watch collections.

Last year’s Baselworld successes of the Regent, Brompton, Greenwich and Richmond Collections together with the ever popular jewellery inspired collections, have led to the brand’s strong international performance. This year, the crown jewel Swiss made Regent Dual-Time watches take centre stage along with the new launches from Links of London.

The Regent timepiece is inspired by the style of central London’s most famous shopping destination and combines bold and sophisticated features to create a watch of perfect precision.

The Baselworld 2015 Links of London key launches are based on existing and highly successful collections, Driver and Brompton. The introduction of the Driver Sport timepieces into the motoring inspired Driver Collection, certainly makes choosing between the Driver watches even harder. The new Swiss made Driver Sport watches have a striking multi-function digital/analogue display and motor sport inspired design details such as the brightly coloured hands and markers on the dial plus contrast stitching on the dark denim lined leather straps. The Driver Sport watches come in a highly polished gunmetal tone with a grey and black perforated dial, which contrast with the marker, hand and stitching options available in orange, green, blue or yellow. The multi-functions include an alarm, dual time, chronometer, backlight, luminous display and movable analogue hands at a touch of a button for easy reading of the digital display.

The Brompton Collection with its retro design touches inspired by the former artists’ quarter in London of the same name, takes on a new level of sophistication with the introduction of the Swiss made three hand Brompton watches. Featuring two options of case size and a sapphire crystal glass, these new timepieces are available with steel bracelets or with high quality crocodile leather straps. They offer a very tempting alternative to the original Brompton chronograph timepieces.

The Links of London women’s offering increases with the launch of two brand new Swiss made collections, Windermere and Kindred Soul. The launch of Windermere by Links of London creates a further elegant option amongst its women’s watch offering. Inspired by the largest natural lake in England, to be found in the beautiful Lake District, this Swiss made collection features a bold case design composed of overlaying steel rings, symbolic of the contrast between the rippling effects of the Windermere water and the serenity of its stillness. The collection comes in either stainless steel or rose gold tone with all timepieces featuring a mother of pearl dial and crystal stone set indexes. Optional features also include a leather or bracelet strap and crystal stone embellished case. The combination of steel and ceramic on some bracelets is unique to this timepiece collection.

The final new watch offering at Baselworld builds upon a recent successful Links of London jewellery launch, Kindred Soul. Perfect partners to the beautiful enduring love inspired jewellery of the same name, the Swiss made Kindred Soul watch collection for women features understated elegance and romantic charm. This collection centres on the synergy between the softly rounded case and entwined heart motif sub dial inspired by its jewellery origins. Available with steel bracelets or leather straps and with the option of crystal stone set bezels.

Links of London was born twenty five years ago with a corporate gift commission to make fish shaped cufflinks. Since 1990, the brand has developed in many ways and 2007 marked a key moment when watches were added to its men’s and women’s offering, with the launch of the very first Links of London watch collection. Watches have since become a core part of the business, with Links of London now synonymous with both high quality innovative timepieces as well as jewellery, all with a contemporary classic British sensibility.

The Links of London 2015 watch collections reinforce the brand’s reputation for being a leader in both watches and jewellery for men and women and will no doubt fuel further significant growth for Links of London watches internationally.



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