As a tribute to founder Dr. Max Huber, La Mer is proud to support ocean conservation efforts worldwide and raise awareness of the beauty of the sea. Starting from 2015, La Mer established its year-round philanthropic mission, Blue Heart, with the goal of helping raise awareness of the need to protect and explore the ocean.
This year, La Mer continues its global partnership with the National Geographic Society and support the Society’s next generation of ocean explorers including Dr. David Gruber and Shannon Switzer. In addition, La Mer is proud to continue its support of National Geographic Explorer-in-Residence Dr. Sylvia Earle, renowned for bringing the importance of healthy ocean habitats to the forefront of conservation movements worldwide.
To commemorate World Oceans Day, a 100ml jar of Crème de la Mer with a new limited-edition design will be available in June 2015. For the first time, the jar design will be inscribed with ‘Blue Heart’ to communicate the brand’s ongoing goal of supporting the protection of the blue heart of our planet, the ocean.