Ferrari’s Tribute to the Year of Prancing Horse
Exclusive LaFerrari China Delivery in Beijing
Tailor-Made Year of Prancing Horse Models on display
Beijing, September 17, 2014 —— 2014 is the lunar year of the Horse in China. In respecting to Chinese culture, Ferrari initiated a series of activities to pay tribute to the year of prancing horse throughout the year. Today, a grand celebration at Diaoyutai State Guest House, a historic and exclusive landmark in Beijing. Ferrari CEO Mr. Amedeo Felisa and Ferrari Greater China CEO Mr. Edwin Fenech, together with Ferrari test driver Marc Gene attended this grand celebration to share Ferrari’s glory and vision with hundreds participants of loyal Ferrari owners and VIP guests.
The China delivery of LaFerrari is a symbolic moment, which perfectly demonstrates the spirit of Ferrari that perusing excellence with passion in the year of Prancing Horse. Just 499 will be built in the world, the LaFerrari is the finest expression of Ferrari’s unique, unparalleled engineering and design know-how, including that acquired in Formula 1. It is a truly extraordinary car which encompasses passion for racing, extraordinary technology and exclusivity.
Another highlight of the event is the showcase of Year of the Horse Tailor-Made Collections – F12berlinetta Polo Edition and FF Dressage. Dedicated for the Chinese year of Horse, these two Tailor-Made models from Ferrari Styling Centre, perfectly integrated with the art of Ferrari Tailor-Made program, representing the unique and renowned heritage of the prancing horse in terms of elegance and passion in speed.
The F12berlinetta Polo Edition – Inspired by the polo, this V12 sports model is customized to showcase the power and speed. With the Year of the Horse logo on the steering wheel and centre console, the body is painted in the colour of Bianco Italia Opaco with special design of navy blue racing stripes on the bonnet, demonstrating the authentic Ferrari’s racing DNA in typical Italian style. The interior is particularly consistent to the exterior theme with paralleled racing lines on the high-quality leather upholstery. Carbon-fibre elements are well interpreted for the sports sense of this F12berlinetta.
FF Dressage – Another Year of the Horse collection is based on the V12 GT model FF inspired by the elegant equestrian sport. It is painted in Black Piano Nero while the cabin is trimmed with reddish saddle brown leather. The grid-pattern sewing style in the front seats makes it more comfortable and composing during the ride, which is essential for a versatile 4RM GT car.
Initiatives for the Year of Horse in China
1947, the very first Ferrari emerged from Maranello for its maiden test-drive with Enzo Ferrari himself at the wheel. This marked the start of a legend unlike any other anywhere in the world. From the very first victory in 1947, Ferrari has achieved and so far has maintained all records, with over 5,000 victories in different races. Ferrari is the only constructor to have competed in every single edition of the F1 since its creation in 1950. It perfectly amplifies in Chinese zodiac the horse symbolizes the spirit of persistence and success, an awe-inspiring Chinese expression on Ferrari’s pursuit of excellence. All the initiatives interpreted the Chinese belief of success with Ferrari’s successful heritage:
- In April, Ferrari unveiled the Year of prancing horse logo, which interpreted Ferrari’s renowned brand heritage in a Chinese culture way.
- Following the first Ferrari Academy and first Ferrari Tailor-Made Centre in Asia Pacific opened in Shanghai to provide best services and unique experience for Chinese customers.
- With long-term commitment to China market, the second phase of Million Tree Project kicked off to continue Ferrari’s efforts in emission reduction and environment protection.
To further promote racing culture in China, Ferrari Driver Academy recently signed the first Chinese young pilot Guanyu Zhou.