See By Chloé Fall 2015 Collection Campaign

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Cast across the streets of Europe, a new collective of See By Chloé girls takes over for Fall-Winter 2015, to embody the collection with an independent and carefree sense of individuality. Marking a return to the Paris Atelier and the first See By Chloé collection under the creative direction of Clare Waight Keller, the series of portraits taken by Matteo Montanari features a group of twenty girls discovered in Berlin, Brussels, Copenhagen, London, Paris and Stockholm. Each brings a unique, nonchalant perspective to the styles – expressing moods, attitudes and styling that is entirely their own. The intimate shots and accompanying short film bring their personalities to the fore, painting a diverse portrait of the contemporary See By Chloé girls and their radiant, playful femininity.

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Lanvin Femme Pre-Fall 2015 Collection

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Alber Elbaz presented his Lanvin Pre Fall 2015 collection at his Faubourg Saint-Honore studio where he transformed his space into a ‘grandma’s house’ Setting to give editors the comfort we’re lacking of in current days according to his view.

In the room decorated with well-worn velvet sofas, antique floral paintings, chunky ashtraps, a napping goldfish and a Persian cat, he intended to slow down the pace of the hectic fashion week to have a valuable time with his fellow men and women guests.

The clothes he showed had a similar intimacy. Sumptuous textures and generous proportions, loading of colorful crystal pendants or brooches and paired with men’s oxfords or knew-high boots, a short sheath in rose brocade under a gleaming metallic duffle finished with leopard-print loafers and bag, a long wrap skirt paired with tee shirt, all representing the notion of glam casual chic.

‘Mix’ is the key message, while the confidence to be comfortable, to be intimate is the quintessential elegance of Lanvin’s Pre Fall this year.

Juicy Couture Hollywood Royal EDP

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Juicy Couture is now launching Hollywood Royal – A natural jetsetter, she has been around the world, but to her there is no place like Los Angeles. only here can she surf the Malibu waves by day and transforms into a fashion icon by night, walking Hollywood’s hottest red carpets. Her coveted wardrobe makes the front pages daily, and with admirers emulating her style, nothing is more important than her defining signature scent.

Prada Opens in Salzburg

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Prada opens in Salzburg, in Alter Markt (Old Market Square), which is an integral part of the historic centre and of the city’s social life, inside the Steindl Haus, a prestigious building of the 14th century.

Curated by architect Roberto Baciocchi, the project and the restoration works are aimed at preserving the image of the Steindl building. With this goal in mind, Prada has collaborated with the Austrian Department of Fine Arts and the City of Salzburg to preserve the soul of this historic site, aligning the brand’s image with the history of the Steindl Haus, an elegant fashion boutique and local landmark for more than a century.

The store, on two levels, occupies a total area of about 250 square metres and is dedicated to women’s ready-to-wear, leather goods, footwear and accessories and to the men’s collections of leather goods and accessories.

The façade of the building – of great artistic and cultural importance – is characterized on the ground floor by high curved windows, dating back to the early 20th century, on either side of the entrance, while on the first floor the four large windows provide a glimpse of the interior’s atmosphere.

The new elements, designed in full respect of the spaces, integrate with the existing architectural elements of this historic store: the elegant wooden staircase, the vaulted ceilings, the restored wooden furniture and the original cash register.

Innovation, heritage and Prada’s historic reference elements are in this way perfectly balanced: the chequerboard floor in black and white marble of the first Prada store, opened in 1913 in Galleria Vittorio Emanuele II in Milan, as well as the precious chandeliers, stucco work, moldings and detailing.

Also the leather goods steel display cases, with glass shelves and backdrops in studded parchment, are perfectly integrated into the context, reinforcing the magnificence of the store, while the countertops in polished steel and chairs in wood and leather complete and embellish the atmosphere of the ground floor.

While climbing the beautiful wooden staircase to the first floor one can admire the original wooden paneling and wall mirrors. In this luminous area, overlooking Alter Markt, beige carpets laid over the beautiful original parquet floor embrace two intimate sitting rooms, with beige leather sofas and polished steel glass tables, where the women’s ready-to-wear and footwear collections are displayed in a sophisticated and yet discrete luxury atmosphere, which characterizes this very special Prada store.

Givenchy Macau Re-opening at Four Seasons Macau

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Located inside the Four Seasons, the 140 square meter store is the perfect showcase for the brand’s cutting edge designs. It reflects an evolution of the identity of Givenchy’s Paris concept store situated on 28 Faubourg Saint-Honoré epitomizing the DNA of the house – a mixture of aristocratic elegance, dark romanticism, sensuality and renewed classicism.

The store carries Givenchy women’s and men’s collections, from ready-to-wear to accessories and footwear. The concept of the store renders homage to the iconic Givenchy boxes historically used to deliver Haute Couture garments. In this store, two room-sized boxes made of burnt oak have been installed to display both the women’s and men’s ready to wear collections. The interior of Men Ready-to-Wear box is clad in grey basaltina (volcanic) stone & the Women Ready-to-Wear box is in white sivec marble. Accessories are presented on water-drop shaped displays in stainless steel, sahara marble or golden brass. Outside of the boxes, the flooring is natural oak herringbone parquet reminiscent of Givenchy’s Avenue George V couture salons.

The store opens with Spring/Summer 2015 Collection. This season, Artistic Director Riccardo Tisci goes back to the seventies and his early days at Givenchy, those days when the woman was sexy and powerful, sensual and self-confident. For men, a strong, masculine and military-inspired look is counterbalanced by tender touches evoking a tribute to love and religion.