Prada Opens in Salzburg

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Prada opens in Salzburg, in Alter Markt (Old Market Square), which is an integral part of the historic centre and of the city’s social life, inside the Steindl Haus, a prestigious building of the 14th century.

Curated by architect Roberto Baciocchi, the project and the restoration works are aimed at preserving the image of the Steindl building. With this goal in mind, Prada has collaborated with the Austrian Department of Fine Arts and the City of Salzburg to preserve the soul of this historic site, aligning the brand’s image with the history of the Steindl Haus, an elegant fashion boutique and local landmark for more than a century.

The store, on two levels, occupies a total area of about 250 square metres and is dedicated to women’s ready-to-wear, leather goods, footwear and accessories and to the men’s collections of leather goods and accessories.

The façade of the building – of great artistic and cultural importance – is characterized on the ground floor by high curved windows, dating back to the early 20th century, on either side of the entrance, while on the first floor the four large windows provide a glimpse of the interior’s atmosphere.

The new elements, designed in full respect of the spaces, integrate with the existing architectural elements of this historic store: the elegant wooden staircase, the vaulted ceilings, the restored wooden furniture and the original cash register.

Innovation, heritage and Prada’s historic reference elements are in this way perfectly balanced: the chequerboard floor in black and white marble of the first Prada store, opened in 1913 in Galleria Vittorio Emanuele II in Milan, as well as the precious chandeliers, stucco work, moldings and detailing.

Also the leather goods steel display cases, with glass shelves and backdrops in studded parchment, are perfectly integrated into the context, reinforcing the magnificence of the store, while the countertops in polished steel and chairs in wood and leather complete and embellish the atmosphere of the ground floor.

While climbing the beautiful wooden staircase to the first floor one can admire the original wooden paneling and wall mirrors. In this luminous area, overlooking Alter Markt, beige carpets laid over the beautiful original parquet floor embrace two intimate sitting rooms, with beige leather sofas and polished steel glass tables, where the women’s ready-to-wear and footwear collections are displayed in a sophisticated and yet discrete luxury atmosphere, which characterizes this very special Prada store.

Givenchy Macau Re-opening at Four Seasons Macau

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Located inside the Four Seasons, the 140 square meter store is the perfect showcase for the brand’s cutting edge designs. It reflects an evolution of the identity of Givenchy’s Paris concept store situated on 28 Faubourg Saint-Honoré epitomizing the DNA of the house – a mixture of aristocratic elegance, dark romanticism, sensuality and renewed classicism.

The store carries Givenchy women’s and men’s collections, from ready-to-wear to accessories and footwear. The concept of the store renders homage to the iconic Givenchy boxes historically used to deliver Haute Couture garments. In this store, two room-sized boxes made of burnt oak have been installed to display both the women’s and men’s ready to wear collections. The interior of Men Ready-to-Wear box is clad in grey basaltina (volcanic) stone & the Women Ready-to-Wear box is in white sivec marble. Accessories are presented on water-drop shaped displays in stainless steel, sahara marble or golden brass. Outside of the boxes, the flooring is natural oak herringbone parquet reminiscent of Givenchy’s Avenue George V couture salons.

The store opens with Spring/Summer 2015 Collection. This season, Artistic Director Riccardo Tisci goes back to the seventies and his early days at Givenchy, those days when the woman was sexy and powerful, sensual and self-confident. For men, a strong, masculine and military-inspired look is counterbalanced by tender touches evoking a tribute to love and religion.

Prada Opening at EM Quarter in Bangkok, Thailand

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Prada strengthens its presence in Bangkok, Thailand, with a new space inside the prestigious EM Quartier shopping mall.

The store, designed by architect Roberto Baciocchi, covers an area of approximately 440 square metres on a single level and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.

The external facade, of remarkable visual impact, stretches approximately 40 metres in length and blends into the mall’s modern architectural composition: a white canvas curtain enclosed in a crystal box and flanked by large light boxes creates a sophisticated atmosphere.  Slim strips of black granite with polished steel profiles frame the large entrances, windows and light boxes.

Céline Store Opening in Zurich, Switzerland

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The concept of the London flagship on Mount Street has been adapted to the Zurich store.  It upholds the respect for fine craftsmanship, rare raw materials, research and innovation the house is known for.

The facade is impressive and made up of a pale green onyx window, creating a light, airy atmosphere.  The 120m store occupies the ground level of the building on Storchengasse and is divided into two areas selling ready to wear, shoes and leather goods.  On the floor, large Vicenza grey stone slabs have been left with their natural finish.  The walls are hand finished with beige concrete and the shelves are rendered in travertine.

The space is punctuated by onyx, pink resin, black metal, concrete and white wood cubes used for display.

A sense of timelessness and modernity, strength and ease is achieved.

Prada New Store in Causeway Bay Hong Kong

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Prada opens its ninth store in Hong Kong, inside the prestigious “Plaza 2000” in the Causeway Bay district.

The space, designed by architect Roberto Baciocchi, covers a total area of 1,320 square metres. The women’s and men’s ready-to-wear, leather goods, accessories and footwear collections are presented on three floors.

The external façade, of remarkable visual impact, pays tribute to artist Carlo Cruz-Diez.

The large entrance, light boxes and windows are inserted into the lower part of the façade, which is clad in black marble and crowned by an imposing bronze and steel-coloured aluminium structure backlit to create a unique kinetic effect both day and night. Overall, the façade stands 15 metres tall and stretches 45 metres in length on both sides of the building, which is located on the corner of Russel Street and Canal Road East.

The entrance on the ground floor opens up on an area dedicated to the women’s leather goods, accessories and travel collections. The space is characterised by the signature black-and-white marble chequered flooring and green fabric-clad walls with alcoves exalting the product display. Ultra-slim polished steel cases and display counters with drawers covered in coloured saffiano leather complete the furnishing.

An imposing black elevator leads to the upper floors.

The second floor houses the women’s ready-to-wear and footwear collections. The area is defined by beige carpeting and green fabric-clad walls with polished steel-framed display niches. Transparent perspex display cases, crystal and steel tables and green velvet sofas enrich the space.

An elliptical black Marquinia marble staircase leads to the upper floor, where the men’s ready-to-wear, leather goods, accessories and footwear collections are displayed. The space wields masculine materials and finishes: ebony floorboards and walls, and palladium display counters. Ostrich leather sofas and lush pony skin carpeting in the area dedicated to footwear complete the setting and lend an elegant atmosphere to the entire floor.

Michael Kors First Flagship Store in Hong Kong

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Michael Kors is pleased to announce the opening of its first flagship store in Hong Kong, located in the illustrious Fashion Walk on April 18, 2015. The flagship is the first to open in Hong Kong and will feature the full range of categories offered by Michael Kors Collection and MICHAEL Michael Kors.

“I’m thrilled to be opening a flagship in Hong Kong,” says Michael Kors. “Fashion Walk is an exciting shopping destination in one of the world’s great fashion cities. We wanted to provide the glamorous, sophisticated experience that’s at the heart of our brand and defines everything we design. I look forward to welcoming our customers to this fabulous new shopping environment.”

The shop, which measures nearly 5,000 square feet, will reflect the new design concept unveiled last year at the Jing’An Kerry Centre in Shanghai, including a shimmering exterior façade on the second floor, inspired by Michael Kors’ signature use of metallics and texture. The façade, designed by Michael Kors’ in-house design team, consists of luminous screens made of unique, light-reflective facets set within a grid of internally lit recesses. The effect is elegant and kinetic, evoking the light-catching allure of a sequined gown. The façade will also feature a large-scale video screen featuring fashion presentations and events, including live feeds.

The interior of the store will reflect the signature jet set glamour of the Michael Kors brand, with polished stainless steel fixtures, white marble flooring and Macassar wood used to create a luxurious and inviting atmosphere. Women’s ready-to-wear will occupy the upper floor, housed in a sophisticated, exclusive environment designed to complement both the Michael Kors Collection and MICHAEL Michael Kors labels. Here shoppers can browse, try on clothes and consult with the store’s personal stylists in an ambience of calm and complete indulgence. This floor will also showcase a grand shoe salon. On the ground floor, handbags from Michael Kors Collection and MICHAEL Michael Kors will be showcased in a variety of dramatic displays, along with curated presentations of accessories, watches and jewelry.