Prada Opened in Johannesburg, South Africa

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Prada has opened its first store in Johannesburg, South Africa, inside the prestigious Sandton City Mall shopping centre.

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Prada Opens in Salzburg

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Prada opens in Salzburg, in Alter Markt (Old Market Square), which is an integral part of the historic centre and of the city’s social life, inside the Steindl Haus, a prestigious building of the 14th century.

Curated by architect Roberto Baciocchi, the project and the restoration works are aimed at preserving the image of the Steindl building. With this goal in mind, Prada has collaborated with the Austrian Department of Fine Arts and the City of Salzburg to preserve the soul of this historic site, aligning the brand’s image with the history of the Steindl Haus, an elegant fashion boutique and local landmark for more than a century.

The store, on two levels, occupies a total area of about 250 square metres and is dedicated to women’s ready-to-wear, leather goods, footwear and accessories and to the men’s collections of leather goods and accessories.

The façade of the building – of great artistic and cultural importance – is characterized on the ground floor by high curved windows, dating back to the early 20th century, on either side of the entrance, while on the first floor the four large windows provide a glimpse of the interior’s atmosphere.

The new elements, designed in full respect of the spaces, integrate with the existing architectural elements of this historic store: the elegant wooden staircase, the vaulted ceilings, the restored wooden furniture and the original cash register.

Innovation, heritage and Prada’s historic reference elements are in this way perfectly balanced: the chequerboard floor in black and white marble of the first Prada store, opened in 1913 in Galleria Vittorio Emanuele II in Milan, as well as the precious chandeliers, stucco work, moldings and detailing.

Also the leather goods steel display cases, with glass shelves and backdrops in studded parchment, are perfectly integrated into the context, reinforcing the magnificence of the store, while the countertops in polished steel and chairs in wood and leather complete and embellish the atmosphere of the ground floor.

While climbing the beautiful wooden staircase to the first floor one can admire the original wooden paneling and wall mirrors. In this luminous area, overlooking Alter Markt, beige carpets laid over the beautiful original parquet floor embrace two intimate sitting rooms, with beige leather sofas and polished steel glass tables, where the women’s ready-to-wear and footwear collections are displayed in a sophisticated and yet discrete luxury atmosphere, which characterizes this very special Prada store.

Prada Pre-Fall 2015 Advertising Campaign

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Steven Meisel’s intense portraits for the Prada Pre-Fall 2015 campaign play with the asymmetries and ambiguities men and women share with each other.

Captured in Meisel’s New York studios, each photograph features a male/female couple, alternately aloof, or intimately entwined. The neutral gray backdrop focuses our eyes on theirs. The attitudes on display are elegance, poise and dare.

Prada The Iconoclasts Beijing

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Prada The Iconoclasts has been unveiled for the first time in Beijing, China.

Three special cocktails parties, taking place simultaneously in In88, China World Mall and SKP Prada stores, have been organized to pay homage to Milena Canonero, Michael Wilkinson + Tim Martin and Arianne Phillips.

For this occasion, the visionary costume designers took over the visual identities of the three stores, bringing their unique sense of filmic style and sartorial drama transported from New York, London and Paris, where they previously presented dedicated in-store installations during the Autumn/Winter 2015 fashion weeks.

More than 1000 guests attended the three events, including Gao Yuanyuan, Zhou Dongyu, Qi Xi, Du Juan, Chen Ran, Lv Yan, Song Jia, Jiang Yiyan, Chang Sisi, Liao Fan, Tong Dawei and Zhao Lei…

Prada Made To Order Décolleté

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Prada presents the second edition of the Made to Order Décolleté project.

Eight décolleté, open toe styles with and without platform, on six heel heights. The materials include: suede, satin, kid, Saffiano print, patent leather, crocodile, ostrich and snakeskin offered in a wide selection of colours.

The iconic Prada prints (octagon, lily and tulip) are available in Saffiano print, patent leather and duchesse satin.

For the crocodile and kid styles, there is a choice between either a classic or rosebud print lining.

Once the style, material and colour have been selected, the shoes can be further personalized by choosing the colour of the sole (black, lily-of-the valley or light blue) and having initials added in amber or steel-coloured metal underneath the Prada logo.

The packaging is in a choice of iconic prints or a blue box lined with rosebud print to match the shoes.

The shoes are delivered approximately 60 days from order.

Prada Spring Package 2015

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Prada presents a special Spring/Summer 2015 women’s ready to wear package exploring different shades of white.

The creamy tones weave through the entire collection of dresses which  reinterprets  the patchwork motif in either cloquet cotton patch or in crepe de chine enriched with Valenciennes lace inserts.

Prada Presents “The Postman Dreams"

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Prada presents The Postman Dreams, a humorous series of five shorts starring the Prada Galleria bag by Autumn de Wilde – one of America’s most imaginative filmmakers.

Cinema has become a playground for exploring comedy and obsession. This new short form format, which allows the five films to be discovered as a series and enjoyed in any order, is a new paradigm for Prada films.

We enter into a spectacular new reality where any sense of time and place is blurred, and fantasy and reality have become unstuck. The postman is a metaphor for personal communication in an e-mail world, and The Blasting Company – a Los Angeles nouveau-gypsy band started by brothers Justin and Josh Petrojvic – plays a strategic role and builds a refined and unexpected atmosphere, evoking community and displacement. The music adds to the surreal sense of multiple times and genres, all playfully moulded in de Wilde’s skilfully crafted art.

“The Prada world that I built is a dreamscape of childhood desires mixed with adult fantasies. The best part of fashion is the childlike obsession with beauty, it retains an innocence, and that’s what makes me feel inspired to create.” Autumn de Wilde, director.