The 2014 Prada Holiday windows present a suspended scene featuring painterly cloudscapes developed by Prada and long-time collaborator 2×4 in New York. Combining classical and modern textures, Prada Skies evokes a dramatic environment located in neither past nor present.
What at first appears to be a singular image is disrupted by silhouettes that slice through the cloudscapes. The images are reproduced on a canvas through a particular technique that emphasizes the tactility, the naturalness and preciousness of classical painting.
Inside, seasonal Prada collections are displayed in an unusual way: the traditional marble checkerboard pattern is realized in soft carpet and products are arranged in transparent vitrines on soft, white carpeted backdrops.
Prada Skies reflects the core brand principles: the complex juxtaposition of material and colors, the evocation of a strong but comfortable atmosphere, and the refined consideration of context. Taken as a whole, the atmosphere projects the image of a leisurely and luxurious holiday.